admin
Dec 26, 2018
Research
The hotel chain understood service was important but wanted a model for assessing its effectiveness to justify investment.
Premier Inn has fundamentally changed the way it views and delivers…
admin
Dec 26, 2018
Is this the worst Christmas ad season on record? Data reveals that less than half the number of ads compared with last year have scored three stars or more – with John Lewis just scraping into the…
admin
Dec 26, 2018
Branding
The online retailer’s new brand positioning aims to remove the “need” associated with purchasing a card and instead focuses on “celebrating the emotion” behind it.
Moonpig’s renowned jingle has no…
admin
Dec 26, 2018
Global
The number of searches for ‘marketing strategy’ has fallen in the past five years even as fashionable concepts such as programmatic have seen explosion in interest, pointing to an obsession with…